It's one of my favorite aspects of managing social media accounts. Every client I create and share content for provides opportunities to research and learn something new. Often these are topics I would never think to search out for myself.
For instance, when I have a need to discuss air conditioning repair or renovations around my home, I know the process, materials, and jargon due to my experience managing content for clients in those industries. This eliminates a lot of miscommunication, and often puts the technicians and contractors at ease when they realize I come to them more informed than most. They begin to treat me like a fellow rather than a customer which is how I prefer to conduct business.
I realized a long time ago I will always be a know-a-little-about-a-lot kinda gal, and choosing to pursue a career in content marketing and social media has made me embrace it. It serves me well that not only do I know a little something about many things, but I still want to learn more things about everything. What I already know gives me talking points when I meet almost anyone. Learning more will only give me more.
But I have to remember I need to continue learning about what I do as well! If I'm only ever learning about my clients' industries, I will fall behind in my own. So I instituted a "Learning Hour" in my day. The goal is for the last hour of my work day, every day, I dedicate one hour to reading and researching marketing and business trends. This way, when I walk into a meeting with you, I'm walking in with knowledge about your business and mine!
Always search for something new to learn. Keep an open mind for the lessons life throws at you. Grow with them all.
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